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What to do and what not to do when communicating agriculture, environment and forestry? What are the different perceptions that the public has on topics such as new genomic techniques, precision agriculture or adaptation to climate change? How to strategically think about communication in order to convey an effective message?
The course “Communicating Agriculture, Forestry and the Environment” will attempt to answer these and other questions and aims to teach some communication strategy, language and narrative techniques. Which can help the message reach the public more easily. And also to break down the communication barriers that these sectors struggle with.
Teach communication strategy, language and narrative techniques, adapting them to the target audience, in order to communicate more effectively in the agricultural, forestry and environmental sectors.
1. The public and different perceptions about agriculture, forestry and the environment
Agricultural and forestry technicians, researchers, teachers and students of agricultural, forestry and environmental sciences.
Open to all interested parties, no prior knowledge is necessary.
Opening - April 14, 2023
Closing - June 12, 2023
I have ISA's Fénix Portal credentials*
I don't have an ISA account yet
*For those who already have an account, log in and apply through the "Candidate" tab
- Cristina Nobre Soares
- Antonio Guerreiro de Brito (co-coordinator of ISA)