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Trainers

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What to do and what not to do when communicating agriculture, environment and forestry? What are the different perceptions that the public has on topics such as new genomic techniques, precision agriculture or adaptation to climate change? How to strategically think about communication in order to convey an effective message?

The course “Communicating Agriculture, Forestry and the Environment” will attempt to answer these and other questions and aims to teach some communication strategy, language and narrative techniques. Which can help the message reach the public more easily. And also to break down the communication barriers that these sectors struggle with.

Goals

Teach communication strategy, language and narrative techniques, adapting them to the target audience, in order to communicate more effectively in the agricultural, forestry and environmental sectors.

  • Contents

    1. The public and different perceptions about agriculture, forestry and the environment

Recipients

Agricultural and forestry technicians, researchers, teachers and students of agricultural, forestry and environmental sciences.

Requirements

Open to all interested parties, no prior knowledge is necessary.

Applications

Opening - April 14, 2023

Closing - June 12, 2023


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Coordination and Trainers

- Cristina Nobre Soares

- Antonio Guerreiro de Brito (co-coordinator of ISA)

 

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